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Exam 1: Introduction to Marketing Research

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Question 41

True/False

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Field service organizations are limited service suppliers that specialize in interviewing or specialize in collecting data through the mail or through personal or telephone interviewing.

A) True
B) False

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Question 42

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The emphasis in marketing is on the identification and satisfaction of ________.

A) business needs
B) marketing goals
C) market needs
D) customer needs

E) None of the above
F) C) and D)

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Question 43

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Marketing managers need the information provided by marketing research for many reasons.Which of the following is not a reason to need information provided by marketing research?

Which of the following is not a consideration when making the decision to conduct marketing research?

Mobile marketing research can execute the principles of traditional research with reach,scale,and affordability.

________ features statistical programs as integrated statistical packages for data analysis.

Companies that base their business on the Web do not have international marketing problems.

Social media embody social computing tools commonly referred to as Web 1.0.

The task of marketing research is to assess the information needs and provide management with relevant,accurate,reliable,cheap,and current information.

________ is undertaken to help identify problems that are perhaps not apparent on the surface and yet exist or are likely to arise in the future.

The information obtained through marketing research becomes an integral part of the firm' ________ and ________.

Define and discuss problem identification and problem-solving research.Discuss how the two types of research are related.Develop an example showing the relationship between these two types of research.

Branded marketing research products and services are specialized problem identification,data collection and analysis procedures developed to address specific types of marketing research problems.

When a firm cannot conduct an entire marketing research project in house,it must select an external supplier for one or more phases of the project.One of the things that the firm does not need to consider or do when selecting an external research supplier is ________.

International marketing research is expected to grow at a faster rate than domestic research.

An advantage of mobile marketing research is that surveys must be kept short and simple.

Marketing management decisions are complicated by interactions between the uncontrollable marketing variables and the uncontrollable environmental factors.

Briefly define and discuss the six steps of the marketing research process.