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Business plans are necessarily a bit vague since these are prepared prior to the beginning of business operations.

A) True
B) False

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Which of the following is not a recommended source of small business advice for persons contemplating a new business?


A) Successful small business owners
B) University internship programs
C) Other prospective small business owners
D) SCORE [Service Corps of Retired Executives]

E) A) and D)
F) C) and D)

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Mini-Case Peppy Roaney believes that pizza is a much more versatile dish than most people realize. As the national marketing manager for Pizza Guys, he observed how consumers were delighted with barbecue pizza, Hawaiian pizza, Mexican pizza and other unique combinations. His suggestions for other unusual pizzas, however, were met with a negative response by his superiors. Even some of his colleagues laughed at his ideas. Peppy's confidence in his ability to understand the market has led him to focus on planning a business of his own. Peppy realizes that he will take a risk when he leaves his job with Pizza Guys and embarks upon a new venture: Peppy's Pizzazzeria. Peppy is excited about the potential of profitably catering to the unmet desires of pizza consumers. -Given Peppy's willingness to accept the risks of opening and running Peppy's Pizzazzeria, he is clearly an example of a(n) :


A) arbitrageur.
B) intrapreneur.
C) gambler.
D) entrepreneur.

E) All of the above
F) A) and B)

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Entrepreneurship involves accepting the risk of starting and running a business.

A) True
B) False

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Large organizations encourage intrapreneurship as a strategy to improve their profitability through new products.

A) True
B) False

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Effective entrepreneurial teams combine:


A) creativity with marketing and production experience.
B) venture financing, tax benefits, and production economies.

C) A) and B)
D) undefined

Correct Answer

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Mini-Case Peppy Roaney believes that pizza is a much more versatile dish than most people realize. As the national marketing manager for Pizza Guys, he observed how consumers were delighted with barbecue pizza, Hawaiian pizza, Mexican pizza and other unique combinations. His suggestions for other unusual pizzas, however, were met with a negative response by his superiors. Even some of his colleagues laughed at his ideas. Peppy's confidence in his ability to understand the market has led him to focus on planning a business of his own. Peppy realizes that he will take a risk when he leaves his job with Pizza Guys and embarks upon a new venture: Peppy's Pizzazzeria. Peppy is excited about the potential of profitably catering to the unmet desires of pizza consumers. -Peppy is confident that Peppy's Pizzazzeria will be a success, but only if he has enough money to do things right. Since Peppy has very little personal wealth, he knows he must obtain financial assistance. In order prepare for meetings with bankers and potential investors, Peppy should:


A) hire a public relations firm to develop promotional materials.
B) develop a business plan.
C) read a book on entrepreneurship.
D) create a partnership contract.

E) B) and C)
F) C) and D)

Correct Answer

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Mini-Case Peppy Roaney believes that pizza is a much more versatile dish than most people realize. As the national marketing manager for Pizza Guys, he observed how consumers were delighted with barbecue pizza, Hawaiian pizza, Mexican pizza and other unique combinations. His suggestions for other unusual pizzas, however, were met with a negative response by his superiors. Even some of his colleagues laughed at his ideas. Peppy's confidence in his ability to understand the market has led him to focus on planning a business of his own. Peppy realizes that he will take a risk when he leaves his job with Pizza Guys and embarks upon a new venture: Peppy's Pizzazzeria. Peppy is excited about the potential of profitably catering to the unmet desires of pizza consumers. -As a former classmate of Peppy's at the nearby university, you remind him what you both learned in your small business management class several years ago:


A) restaurants are easy to start-up, but difficult to keep going.
B) restaurants are probably the most difficult type of business to start-up, due to the labor intensive aspects of the business.
C) experts believe that restaurants have a high profit potential, due the fact that there is not much direct competition.
D) restaurants are easy to start-up and have great profit potential.

E) A) and D)
F) All of the above

Correct Answer

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One way to get into business is to buy an existing company. The value of the business used to determine a fair purchase price is based on:


A) the prospects for business competition.
B) the current owner's retirement plan.
C) the amount of government contracts the company has.
D) the value of what the business owns, what it earns, and what makes it unique.

E) None of the above
F) A) and B)

Correct Answer

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A creative person working within a corporation to launch new products and generate new profits is known as a(n) :


A) arbitrator.
B) micropreneur.
C) macropreneur.
D) intrapreneur.

E) B) and C)
F) All of the above

Correct Answer

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Samantha recently applied for a microloan from the SBA. Although several criteria are important, the Small Business Administration's decision to grant or deny the loan will largely depend upon


A) her credit history and the collateral she can offer.
B) her age, since microloans are only available to senior citizens.
C) her previous record of business success.
D) the soundness of her business plan, and her integrity.

E) A) and B)
F) None of the above

Correct Answer

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The size of the world market is:


A) 500 million
B) 6.7 billion
C) 5 million
D) 10 trillion

E) A) and B)
F) A) and C)

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Large multinational firms dominate the international market, leaving few opportunities for small businesses.

A) True
B) False

Correct Answer

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Entrepreneurial teams combine the creative marketing and production ideas of a group of experienced people.

A) True
B) False

Correct Answer

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Success in running a business depends on knowing your customers, managing your employees, and keeping efficient records.

A) True
B) False

Correct Answer

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Which of the following statements explains one of the reasons that people in the U.S. take the entrepreneurial challenge?


A) It's all about profits, and the chance to make a lot of money
B) It's about independence and the opportunity to share in the American dream
C) It's about power and fame
D) It is about a lot of things, but it does not include personal achievement

E) A) and B)
F) B) and C)

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Studies show that seniority is the most important criteria when selecting employees for promotion to management positions.

A) True
B) False

Correct Answer

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Mini-Case Peppy Roaney believes that pizza is a much more versatile dish than most people realize. As the national marketing manager for Pizza Guys, he observed how consumers were delighted with barbecue pizza, Hawaiian pizza, Mexican pizza and other unique combinations. His suggestions for other unusual pizzas, however, were met with a negative response by his superiors. Even some of his colleagues laughed at his ideas. Peppy's confidence in his ability to understand the market has led him to focus on planning a business of his own. Peppy realizes that he will take a risk when he leaves his job with Pizza Guys and embarks upon a new venture: Peppy's Pizzazzeria. Peppy is excited about the potential of profitably catering to the unmet desires of pizza consumers. -Peppy knows a lot about marketing, but not much about the legal or financial aspects of starting a new business. He wants to consult with a lawyer and accountant, but his budget is tight with all of the expenses involved in getting Peppy's Pizzazzeria up and running. Peppy should:


A) delay talking with a lawyer and accountant until the business has established a positive cash flow for at least one year.
B) trust his basic instincts and try to put it together without the advice of lawyers and accountants.
C) consult with a lawyer and accountant even though the budget is tight.
D) immediately hire full time lawyers and accountants for his staff.

E) All of the above
F) A) and D)

Correct Answer

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are private individuals who invest their own money in potentially hot new companies before these firms become larger, publicly traded companies.


A) Leveraged buyout specialists
B) Angel investors
C) Venture investors
D) Corporate raider investors

E) A) and B)
F) B) and D)

Correct Answer

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Successful micropreneurs require self-discipline to separate work from family responsibilities.

A) True
B) False

Correct Answer

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