Question 1

All of the following are traditional online marketing tools except:

Accepted Answer

A)   affiliate marketing.
B)   permission marketing.
C)   social marketing.
D)   sponsorship marketing.E) B) and D)
F) C) and D)

Question 2

Versioning involves selling the same product at different prices.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following types of online market segmentation and targeting involves using age, ethnicity, religion, etc.?

Accepted Answer

A)   psychographic
B)   demographic
C)   technical
D)   contextualE) A) and B)
F) A) and D)

Question 4

Which of the following statements about the Internet's impact on marketing is not true?

Accepted Answer

A)   The Internet has broadened the scope of marketing communications.
B)   The Internet has decreased the impact of brands.
C)   The Internet has increased the richness of marketing communications.
D)   The Internet has expanded the information intensity of the marketplace.E) None of the above
F) C) and D)

Question 5

All of the following are attributes of personalized marketing except:

Accepted Answer

A)   suitable for highly complex products.
B)   unique price.
C)   targeting of individuals.
D)   use of mass media.E) All of the above
F) A) and D)

Question 6

Which of the following age groups had the lowest percentage of Internet access in 2012?

Accepted Answer

A)   18-29
B)   30-49
C)   50-64
D)   65+E) All of the above
F) A) and D)

Question 7

________ behavior refers to the transaction log that consumers establish as they move about the Web from site to site.

Accepted Answer

The answer of ________ behavior refers to the transaction log...

Question 8

________ is an industry-standard database query and manipulation language.

Accepted Answer

A)   SQL
B)   PHP
C)   DBMS
D)   JSPE) All of the above
F) C) and D)

Question 9

Research shows that the two most important factors shaping the decision to purchase online are utility and trust.

Accepted Answer

A) True 
 B)False

Question 10

The broadest factor in consumer behavior is:

Accepted Answer

A)   culture.
B)   gender.
C)   education.
D)   psychological background.E) All of the above
F) A) and C)

Question 11

A ________ is a repository of customer information that records all of the contacts that a customer has with a firm and generates a customer profile available to everyone in the firm with a need to know the customer.

Accepted Answer

A)   customer service chat system
B)   CRM system
C)   data warehouse
D)   transactive content systemE) C) and D)
F) None of the above

Question 12

A(n)  ________ profile describes an individual's set of needs, drives, motivations, perceptions and learned behaviors.

Accepted Answer

A)   psychographic
B)   opinion
C)   psychological
D)   lifestyleE) B) and C)
F) A) and D)

Question 13

All of the following are important clickstream behavior factors except:

Accepted Answer

A)   the number of days since last visit.
B)   the speed of clickstream behavior.
C)   the amount of personal information supplied.
D)   the number of advertisements viewed.E) A) and C)
F) A) and B)

Question 14

Which of the following is not a feature that is driving social e-commerce growth?

Accepted Answer

A)   social sign-on
B)   network notification
C)   collaborative shopping
D)   personal intelligent agentsE) A) and C)
F) None of the above

Question 15

In the United States today, single, white, young college-educated males with high income dominate the Internet in terms of percentage of Internet usage.

Accepted Answer

A) True 
 B)False

Question 16

Discuss the process of establishing a relationship with the customer, focusing on permission marketing, affiliate marketing, and viral marketing.

Accepted Answer

Although traditional public relations an...

Question 17

What are Web transaction logs, and how do they work in combination with registration forms, shopping cart databases, and tracking files to help firms understand how customers behave online?

Accepted Answer

Transaction logs, which are built into W...

Question 18

The marginal cost of the production of information goods distributed over the Internet is zero or near zero.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is the top concern of Internet users about purchasing online?

Accepted Answer

A)   inability to see and touch before buying
B)   difficulty of returning products
C)   shipping costs
D)   inability to speak to sales assistant in personE) A) and B)
F) None of the above

Question 20

In modeling online consumer behavior, consumer skills refers to the:

Accepted Answer

A)   education level of the consumer.
B)   communication skills of the consumer.
C)   knowledge consumers have about how to conduct online transactions.
D)   product evaluation skills of the consumer.E) B) and D)
F) A) and C)

Exam 6: E-Commerce Marketing Concepts: Social, Mobile, Local

What are Web transaction logs, and how do they work in combination with registration forms, shopping cart databases, and tracking files to help firms understand how customers behave online?

Correct AnswerverifiedTransaction logs, which are built into W...View AnswerShow Answer

A(n) ________ profile describes an individual's set of needs, drives, motivations, perceptions and learned behaviors.

Correct AnswerverifiedShow Answer

In modeling online consumer behavior, consumer skills refers to the:

Correct AnswerverifiedShow Answer

All of the following are traditional online marketing tools except:

Correct AnswerverifiedShow Answer

In the United States today, single, white, young college-educated males with high income dominate the Internet in terms of percentage of Internet usage.

Correct AnswerverifiedShow Answer

Versioning involves selling the same product at different prices.

Correct AnswerverifiedShow Answer

________ behavior refers to the transaction log that consumers establish as they move about the Web from site to site.

Correct AnswerverifiedShow Answer

Discuss the process of establishing a relationship with the customer, focusing on permission marketing, affiliate marketing, and viral marketing.

Correct AnswerverifiedAlthough traditional public relations an...View AnswerShow Answer

All of the following are attributes of personalized marketing except:

Correct AnswerverifiedShow Answer

________ is an industry-standard database query and manipulation language.

Correct AnswerverifiedShow Answer

Which of the following is not a feature that is driving social e-commerce growth?

Correct AnswerverifiedShow Answer

The marginal cost of the production of information goods distributed over the Internet is zero or near zero.

Correct AnswerverifiedShow Answer

All of the following are important clickstream behavior factors except:

Correct AnswerverifiedShow Answer

A ________ is a repository of customer information that records all of the contacts that a customer has with a firm and generates a customer profile available to everyone in the firm with a need to know the customer.

Correct AnswerverifiedShow Answer

Which of the following statements about the Internet's impact on marketing is not true?

Correct AnswerverifiedShow Answer

The broadest factor in consumer behavior is:

Correct AnswerverifiedShow Answer

Which of the following age groups had the lowest percentage of Internet access in 2012?

Correct AnswerverifiedShow Answer

Which of the following types of online market segmentation and targeting involves using age, ethnicity, religion, etc.?

Correct AnswerverifiedShow Answer

Which of the following is the top concern of Internet users about purchasing online?

Correct AnswerverifiedShow Answer

Research shows that the two most important factors shaping the decision to purchase online are utility and trust.

Correct AnswerverifiedShow Answer

Correct Answer
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Transaction logs, which are built into W...
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Although traditional public relations an...
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