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The key use of the manufacturing execution module of supply chain management is to ________.


A) forecast and plan anticipated demand for products
B) support production processes, taking into account capacity and material constraints
C) ensure that the materials required for production are available where needed and when needed
D) assign optimal safety stock and target stock levels in all inventories in the supply network
E) support receiving, storing, and picking of goods in a warehouse

F) B) and E)
G) All of the above

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Define supply chain planning (SCP)and list the processes that are generally supported by its modules.

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Supply chain planning (SCP)involves the ...

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Social media applications enable customers to quickly share both positive and negative information.

A) True
B) False

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Customer service and support,the second component of an operational customer relationship management (CRM),refers to systems that support the day-to-day sales activities of an organization.

A) True
B) False

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Which of the following is the key use of the distribution planning module of supply chain management?


A) to ensure that the materials required for production are available when needed
B) to forecast and plan anticipated demand for products
C) to optimize the allocation of available supply to meet demand
D) to support production processes taking into account capacity and material constraints
E) to support receiving, storing, and picking of goods in a warehouse

F) B) and E)
G) A) and E)

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Computer maker Dell realized the problems with keeping large inventories,especially because of the fast rate of obsolescence of electronics components.Dell now keeps only about two hours of inventory in its factories.The company is most likely using a ________ system.


A) scan-based trading
B) customer-managed inventory
C) just-in-time inventory management
D) vendor-managed inventory
E) just-in-case inventory management

F) All of the above
G) B) and C)

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Supply chain execution ________.


A) involves the development of a sourcing plan
B) refers to the use of key performance indicators to monitor production
C) involves the management of product flow, information flow, and financial flow
D) refers to the ability to track products as they move through the supply chain
E) involves the development of demand forecast

F) A) and B)
G) A) and C)

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Which of the following statements about a just-in-time strategy is true?


A) Retailers using this strategy allow suppliers to maintain ownership of inventory within their warehouses or stores until items are scanned at the point of sale.
B) Companies using this strategy allow suppliers to manage the manufacturer's inventory levels based on pre-established service levels.
C) Companies using this strategy maintain large inventories of supplies, parts, warehousing resources, and extra workers to meet production contingencies.
D) Companies using this strategy try to optimize their ordering quantities such that parts or raw materials arrive just when they are needed for production.
E) A manufacturer or retailer using this strategy shares real-time sales data with suppliers who maintain inventory levels based on preestablished agreements.

F) C) and E)
G) None of the above

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________ is the extent to which a company's supply chain is focusing on minimizing procurement,production,and transportation costs.


A) Supply chain analytics
B) Supply chain effectiveness
C) Supply network collaboration
D) Supply chain efficiency
E) Supply chain visibility

F) A) and B)
G) A) and E)

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Key technologies within collaborative customer relationship management (CRM)systems include data mining,decision support,and other business intelligence technologies that attempt to create predictive models of various customer attributes.

A) True
B) False

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________ is the use of electromagnetic energy to transmit information between a reader (transceiver) and a processing device.


A) Radio frequency identification
B) High capacity color barcoding
C) Interferometric modulator display
D) Photonic computing
E) Electronic product coding

F) B) and C)
G) B) and E)

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Production scheduling ________.


A) focuses on the coordination of all activities needed to create the product or service
B) focuses on delivering products or services to consumers as well as warehousing
C) leads to the development of a sourcing plan
D) leads to the development of inventory estimates
E) provides immediate communication and feedback to and from customers

F) B) and D)
G) A) and B)

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La Belle Inc.introduced a new line of accessories for teenage girls the last season.Following its immense popularity with the targeted group,the company anticipated high sales in the current season and ordered raw materials accordingly..However,the success of the new line turned out to be a fad as the teens soon turned to other products offered by competing brands and La Belle's sales declined.This forecasting error caused a huge discrepancy in the amount of raw materials they needed and the amount of inventory they had already piled up in anticipation of good sales.This is an example of ________.


A) the multiplier effect
B) hindsight bias
C) product recall
D) the bullwhip effect
E) safety stock planning

F) A) and D)
G) B) and E)

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Briefly describe the information flow element of a supply chain.

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Information flow refers to the movement ...

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________ refers to systems for providing effective and efficient communication with the customer from the entire organization.


A) Analytical customer relationship management (CRM)
B) Sales force automation
C) Collaborative customer relationship management (CRM)
D) Operational customer relationship management (CRM)
E) Business intelligence

F) None of the above
G) A) and D)

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Which of the following key elements of supply chain execution includes information related to payment schedules,consignment,and ownership of products and materials?


A) financial flow
B) personnel flow
C) information flow
D) product flow
E) material flow

F) A) and D)
G) B) and D)

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Which of the following statements is true about information flow,a key element of supply chain execution?


A) A key element of information flow is to foresee external events.
B) Information can only flow up the supply chain.
C) It refers to the use of key performance indicators to monitor performance of the entire supply chain.
D) The key element to the information flow is the complete removal of paper documents.
E) It refers primarily to the movement of financial assets throughout the supply chain.

F) D) and E)
G) C) and D)

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Define the three primary components of a comprehensive customer relationship management (CRM)system.

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A comprehensive CRM system comprises thr...

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Which of the following is a component of an operational customer relationship management (CRM) system?


A) sales force automation
B) data warehouse
C) enterprise resource planning system
D) data mining and visualization
E) business intelligence

F) A) and B)
G) C) and D)

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________ refers to using multiple communication channels to support the communication preferences of users,such as the Web,the company's Facebook page,industry blogs,telephone,and so on.


A) Analytics visualization
B) Customer engagement center
C) Enterprise application
D) Execution engine
E) Sales force efficiency

F) C) and D)
G) D) and E)

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