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The strategy of global marketing involves selling the same product in essentially the same way everywhere in the world.

A) True
B) False

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What is happening to the standard of living for the billions of people in the "Emerging Markets"?


A) stagnating
B) improving
C) decreasing
D) uplifting
E) none of the above

F) A) and D)
G) A) and B)

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Which of the following is NOT one of the six fundamentals which governments globally need to commit to,are the following:


A) Commitment to an International Trade System
B) Market Openness
C) Protectionism
D) Fundamentals of Fair Trade
E) Balanced Economic Development

F) D) and E)
G) B) and D)

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Why do some organizations look globally to ensure their portfolios add resources? Provide an example.

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In some business sectors,organizations seek to look globally in an effort to ensure that their business portfolios continually add the required resource base necessary to ensure that an adequate future supply exists to support the products and services which they offer in the marketplace. This is particularly true of the energy and commodity-based resource industries.Specific to Canada,we have seen a significant interest,by foreign firms,in acquiring ownership of our natural and energy resource bases. Oil-producing companies,mining companies,and other natural resource-intensive companies have all been active in making direct investments into Canada or obtaining ownership stake in our resource base via business acquisitions. As an example,since 2000,over $52 billion has been invested in the Alberta Oil Sands project,with a significant percentage of the investment coming from foreign companies. significant acquisitions,by foreign firms,into Canada,largely for the purpose of obtaining and controlling mineral rights,has occurred.Xstrata's purchase of Falconbridge,and CVRD's (now known as VALE)purchase of Inco are examples of a few of the energy and mining-related acquisitions which have taken place.

The outlook for growth in global trade appears to be:


A) less optimistic than in the past.
B) brighter every day.
C) unclear and lacking focus.
D) nonexistent.

E) A) and D)
F) A) and C)

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Direct investment is the least risky and least expensive way to participate in foreign trade.

A) True
B) False

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When competing in global markets,business organizations can choose among a variety of ways to reach foreign buyers.

A) True
B) False

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How many countries in The European Union use the Euro as a common currency?


A) 6
B) 27
C) 16
D) 10
E) 17

F) D) and E)
G) None of the above

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C

Non-tariff barriers can be just as detrimental to free trade as tariffs.

A) True
B) False

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Trade occurs between _________.


A) countries
B) organizations
C) individuals
D) a) and b)
E) b) and c)

F) D) and E)
G) B) and C)

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____________ is the selling of goods and services to other countries.


A) In-trading
B) Exporting
C) Importing
D) Dumping

E) A) and D)
F) All of the above

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Effective marketing strategies focus on the product and ignore the socio-cultural differences in the global environment.

A) True
B) False

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For firms interested in global markets,investments in China are considered to be:


A) too risky and not worth the effort.
B) illegal based on World Trade Organization (WTO) rulings.
C) an emerging business opportunity.
D) dependent on Yao Ming's success in the National Basketball Association.

E) None of the above
F) A) and B)

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Which of the following is NOT a reason that the United States dollar remains the benchmark currency?


A) The size of the U.S. economy
B) The position of the U.S. as the predominant purchaser of goods and services globally
C) The historical strong U.S. economic growth
D) The political flexibility of the U.S.
E) The U.S. sovereign debt

F) C) and D)
G) B) and D)

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The search for new markets is not __________,with developing economy companies also looking to export to fully-developed economies,such as the U.S.and Canada.


A) A closed system
B) A one-way focus
C) A two-way street
D) An exclusive endeavour
E) A limited effort

F) B) and C)
G) A) and B)

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Which of the following terms describes the set of values,beliefs,rules,language,and institutions held by a specific group of people?


A) Culture
B) Ethnocentricity
C) Institutional society
D) Social myopia

E) B) and C)
F) B) and D)

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A

An import quota is a complete ban on the import or export of certain products.

A) True
B) False

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_______ refers to the need for developing economies to maintain a focus on the core elements of an open economy -those being the law of supply and demand,encouragement of entrepreneurship and wealth creation,and the willingness to encourage and support private ownership.


A) Commitment to an International Trade System
B) Absence of Protectionism
C) Fundamentals of Fair Trade
D) Market Openness
E) Balanced Economic Development

F) A) and E)
G) A) and B)

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What surprised many analysts was the _______ in which a recession,initially focused in the United States,turned into a global recession with economic contraction occurring worldwide.


A) severity
B) insignificance
C) speed
D) harshness
E) Slowness

F) B) and D)
G) A) and B)

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What should a strategic assessment for an organization consider for shifting to a global presence?

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Shifting to a global presence for an org...

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