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Exam 12: Analyzing International Opportunities

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Question 31

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What are the factors managers consider when analyzing industrialized markets? Discuss why the comparability of data is a major challenge while conducting international research.

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The information needed to estimate the m...

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Question 32

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Scenario: Markowitz Tools Susan Markowitz is analyzing potential markets where Markowitz Tools can sell its products,and she has narrowed her search to three markets.Country A is a developing country with a low literacy rate,Country B has a group-oriented culture,and Country C is a highly developed nation. -Which of the following would be the least expensive method in terms of both time and money,for conducting a market research in Country C?

A) structured interviews
B) surveys
C) data from the Internet
D) focus groups

E) A) and B)
F) B) and C)

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Question 33

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Regulations for the purpose of environmental protection generally increase short-term production costs.

Scenario: Markowitz Tools Susan Markowitz is analyzing potential markets where Markowitz Tools can sell its products,and she has narrowed her search to three markets.Country A is a developing country with a low literacy rate,Country B has a group-oriented culture,and Country C is a highly developed nation. -If Susan wants to obtain information in the least expensive way,she should use ________.

Discuss how companies identify the basic appeal for products when screening a potential market,and explain how international organizations provide the essential information to researchers.

Which of the following steps of the market screening process examines the effects of country image on market-entry decisions?

When developing a market-potential indicator for an emerging market,the ________ factor attempts to assess channels of distribution and communication.

A(n) ________ is an international trip by government officials and businesspeople that is organized by agencies of national or provincial governments for the purpose of exploring international business opportunities.

Define secondary market research and briefly discuss any three secondary data sources.

Which of the following is a difficulty associated with conducting international market research?

Consumer products such as toothpaste and soft drinks undergo extensive adaptation to suit local preferences.

Which of the following variables involved in market-potential analyses allows managers to rank countries from the largest to the smallest,regardless of a particular product?

Issues regarding potential threat from substitute products in a market are addressed in ________.

The process of obtaining information that already exists within the company or that can be obtained from outside sources is called ________.

When developing a market-potential indicator for an emerging market,market growth rate is typically estimated from the ________.

Scenario: Indy Bats LLC Indy Bats LLC is looking for new markets for its products.Matt Johnson has been appointed head of a special team that has been given the responsibility of identifying new markets for the company's products.The company is especially interested in exploring emerging economies. -If Matt wants to estimate an emerging market's spending capacity,he should focus on the ________.

A typical industry analysis includes the ________.

The first step in the screening process for potential markets and sites is to ________.

Scenario: Indy Bats LLC Indy Bats LLC is looking for new markets for its products.Matt Johnson has been appointed head of a special team that has been given the responsibility of identifying new markets for the company's products.The company is especially interested in exploring emerging economies. -To estimate an emerging market's openness,Matt could analyze its ________.

Describe any five variables commonly included in creating a market-potential analysis for an emerging market.