Question 1

Which of the following is true about fragmented retail systems?

Accepted Answer

A)   The more fragmented the retail system, the more economical it is for a firm to make contact with each individual retailer.
B)   Countries with fragmented retail systems tend to have short channels of distribution.
C)   A relatively small sales force is required to deal with a fragmented retail sector.
D)   It makes economic sense for the firm to sell to the wholesalers and the wholesalers to deal with the retailers.
E)   The sales orders generated from each sales call is more than that in a concentrated retail system.F) B) and D)
G) A) and C)

Question 2

Which of the following is an argument for standardized advertising?

Accepted Answer

A)   Consumer tastes and preferences are universal.
B)   A message that works in one nation will invariably work in every other country.
C)   Advertising regulations always promote standardized advertising.
D)   Many brand names are global.
E)   The costs of value creation may be increased by standardized advertising.F) A) and D)
G) A) and C)

Question 3

Briefly describe market segmentation.

Accepted Answer

Market segmentation refers to identifyin...

Question 4

Which of the following is true of barriers to international communication?

Accepted Answer

A)   Noise tends to increase the probability of effective communication.
B)   Source effects can be beneficial for an international business when potential consumers in a target country have a bias against foreign firms.
C)   Many international businesses try to promote positive source effects by deemphasizing their foreign origins.
D)   Fewer firms vie for the attention of prospective customers in developing countries, thus the noise level is lower.
E)   Research suggests that a consumer may use country of origin as a cue when evaluating a product, particularly if he or she has detailed knowledge of the product.F) A) and E)
G) B) and D)

Question 5

A(n) _____ distribution channel is one that is difficult for outsiders to access.

Accepted Answer

A)   exclusive
B)   intensive
C)   selective
D)   concentrated
E)   fragmentedF) B) and E)
G) A) and D)

Question 6

In the context of strategic pricing,_____ occurs whenever a firm sells a product for a price that is less than the cost of producing it.

Accepted Answer

A)   inflation
B)   dumping
C)   arbitrage
D)   speculation
E)   outsourcingF) C) and E)
G) A) and D)

Question 7

Which of the following communication strategies relies primarily on mass media advertising as opposed to personal selling?

Accepted Answer

A)   Telemarketing
B)   Pull strategy
C)   Push strategy
D)   Customized advertising
E)   Point-of-purchase advertisingF) A) and E)
G) C) and E)

Question 8

A _____ refers to the means that a firm chooses for delivering a product to its consumer.

Accepted Answer

A)   pull strategy
B)   distribution strategy
C)   push strategy
D)   communication strategy
E)   pricing strategyF) D) and E)
G) A) and E)

Question 9

The number of intermediaries between the product (or manufacturer) and the consumer is referred to as _____.

Accepted Answer

A)   channel length
B)   channel quality
C)   channel exclusivity
D)   channel fragmentation
E)   channel concentrationF) A) and B)
G) D) and E)

Question 10

Which of the following is a true of a firm pursuing an experience curve pricing strategy?

Accepted Answer

A)   Moving down the experience curve, the firm will be making substantial profits and have a cost advantage over its less-aggressive competitors.
B)   Vigorous price wars need to be launched in a market in an attempt to gain market dominance.
C)   Aggressive pricing in one market may elicit a response from rivals in another market.
D)   By using profits from one market, competitors can be driven out from another market by considerably lowering prices in that market.
E)   When competitors are numerous, consumers' bargaining power is weaker and price is less important as a competitive weapon.F) A) and D)
G) C) and D)

Question 11

When are source effects damaging for an international business?

Accepted Answer

A)   When promotional messages are used to stress the positive performance attributes of its product
B)   When fewer firms compete for the attention of prospective customers in developing countries
C)   When the firm's marketing strategy emphasizes personal selling rather than mass media advertising
D)   When potential consumers in a target country have a bias against foreign firms
E)   When international businesses deemphasize their foreign originsF) B) and C)
G) C) and E)

Question 12

Firms vary their marketing mix from country to country depending on differences in national culture

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is true of Theodore Levitt's arguments concerning the globalization of world markets?

Accepted Answer

A)   Modern transportation is facilitating a convergence of tastes and preferences among consumers in advanced countries of the world.
B)   Academics feel that Levitt understates his case concerning global markets and the fall of multinational corporations.
C)   Globalization, in the sense used by Levitt, is the rule rather in consumer goods markets and industrial markets.
D)   Levitt's arguments hold true with respect to consumer goods markets but not for basic industrial products.
E)   As observed by Levitt, in global markets, firms do not tailor their products to suit different countries.F) C) and D)
G) A) and E)

Question 14

Markets can be segmented by geography,demography,sociocultural factors,and psychological factors.

Accepted Answer

A) True 
 B)False

Question 15

According to Theodore Levitt,technology has resulted in the emergence of global markets for standardized consumer products on a previously unimagined scale of magnitude.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following factors limits a firm's ability to use the same marketing message?

Accepted Answer

A)   Channel exclusivity
B)   Channel quality
C)   Cultural differences
D)   Concentrated retail systems
E)   Fragmented retail systemsF) B) and D)
G) B) and E)

Question 17

A(n) _____ retail system is one in which there are many retailers,no one of which has a major share of the market.

Accepted Answer

A)   concentrated
B)   fragmented
C)   focused
D)   consolidated
E)   exclusiveF) A) and D)
G) A) and E)

Question 18

Which of the following is a potentially critical variable that can jeopardize the effectiveness of a firm's international communication?

Accepted Answer

A)   Channel length
B)   Market segmentation
C)   Import effects
D)   Noise levels
E)   Channel qualityF) B) and E)
G) A) and D)

Question 19

Which of the following is a goal of market segmentation?

Accepted Answer

A)   To optimize the fit between the purchasing behavior of consumers in a given segment and the marketing mix
B)   To increase participation in shared global conversations by drawing upon shared symbols that include global brands
C)   To reduce cultural and economic differences which act as a barrier to the emergence of global trends
D)   To standardize products, manufacturing, and the institutes of trade and commerce
E)   To increase the costs of value creation and add value by better serving customer needsF) B) and C)
G) A) and E)

Question 20

Differences in government-mandated product standards can rule out mass production and marketing of a standardized product.

Accepted Answer

A) True 
 B)False

Exam 16: Global Marketing and R-D

A _____ refers to the means that a firm chooses for delivering a product to its consumer.

Correct AnswerverifiedShow Answer

Which of the following factors limits a firm's ability to use the same marketing message?

Correct AnswerverifiedShow Answer

Which of the following communication strategies relies primarily on mass media advertising as opposed to personal selling?

Correct AnswerverifiedShow Answer

Which of the following is a goal of market segmentation?

Correct AnswerverifiedShow Answer

A(n) _____ distribution channel is one that is difficult for outsiders to access.

Correct AnswerverifiedShow Answer

Which of the following is true of barriers to international communication?

Correct AnswerverifiedShow Answer

Briefly describe market segmentation.

Correct AnswerverifiedMarket segmentation refers to identifyin...View AnswerShow Answer

Which of the following is a true of a firm pursuing an experience curve pricing strategy?

Correct AnswerverifiedShow Answer

Which of the following is true about fragmented retail systems?

Correct AnswerverifiedShow Answer

Which of the following is true of Theodore Levitt's arguments concerning the globalization of world markets?

Correct AnswerverifiedShow Answer

The number of intermediaries between the product (or manufacturer) and the consumer is referred to as _____.

Correct AnswerverifiedShow Answer

Markets can be segmented by geography,demography,sociocultural factors,and psychological factors.

Correct AnswerverifiedShow Answer

Differences in government-mandated product standards can rule out mass production and marketing of a standardized product.

Correct AnswerverifiedShow Answer

Which of the following is a potentially critical variable that can jeopardize the effectiveness of a firm's international communication?

Correct AnswerverifiedShow Answer

When are source effects damaging for an international business?

Correct AnswerverifiedShow Answer

In the context of strategic pricing,_____ occurs whenever a firm sells a product for a price that is less than the cost of producing it.

Correct AnswerverifiedShow Answer

A(n) _____ retail system is one in which there are many retailers,no one of which has a major share of the market.

Correct AnswerverifiedShow Answer

Firms vary their marketing mix from country to country depending on differences in national culture

Correct AnswerverifiedShow Answer

Which of the following is an argument for standardized advertising?

Correct AnswerverifiedShow Answer

According to Theodore Levitt,technology has resulted in the emergence of global markets for standardized consumer products on a previously unimagined scale of magnitude.

Correct AnswerverifiedShow Answer

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Market segmentation refers to identifyin...
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