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Exam 3: Consumer Behaviour

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Question 51

Multiple Choice

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_____ is a favourable attitude toward and consistent purchase of a single brand over time.

A) Brand bias
B) Brand discrimination
C) Brand loyalty
D) Behavioural learning

E) All of the above
F) B) and C)

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Question 52

Multiple Choice

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Amanda and Chris are married.Usually, Chris buys clothes according to Amanda's opinions, and Amanda decides the groceries to be bought.Chris makes decisions regarding house and car maintenance.However, when it comes to Christmas vacations and gifts, Amanda and Chris make decisions together. Which type of decision-making do Amanda and Chris engage in when making decisions about vacations and purchasing Christmas gifts?

A) male-biased decision-making
B) spouse-dominant decision-making
C) female-oriented decision-making
D) joint decision-making

E) None of the above
F) All of the above

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Question 53

Multiple Choice

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Brenda wants to buy a new music system.At which stage does she choose the brand, decide from whom to buy the system, and decide when to buy it?

When an elementary school teacher needed to buy poster boards for her class, she remembered that she had found some poster boards at three stores.Which of the following terms best describes the information search method used by the teacher?

Norms and expectations about the specific way people do things in a country or culture are defined as _____.

_____ is the process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world.

Amanda and Chris are married.Usually, Chris buys clothes according to Amanda's opinions, and Amanda decides the groceries to be bought.Chris makes decisions regarding house and car maintenance.However, when it comes to Christmas vacations and gifts, Amanda and Chris make decisions together. Which of the following types of decision-making styles do Amanda and Chris engage in for clothes, groceries, and car maintenance?

Interpreting information so that it is consistent with your attitudes and beliefs is called _____.

What are values and customs?

Consumers learn without direct experience-through thinking.This is referred to as ______

What are the three approaches marketers use to change consumers' attitudes?

_____ refers to those behaviours that result from repeated experience and reasoning.

When a ready-to-bake brand advertises that baking a cake from one of its mixes tastes just like homemade, it is influencing which type of learning?

Jamie decides to buy a laptop for himself.He inquires about different brands from his friends who already have laptops.He also puts up his hunt for the "right laptop" on Facebook, expecting reviews from friends who own laptops.Isaac, Jamie's friend who owned a particular laptop, told Jamie that the laptop had excellent features, and it was one of his best investments.He analyzes the responses and decides to buy the laptop Isaac has. Which type of problem solving is Jamie engaged in while purchasing a laptop?

Students of Jade Soccer team wear sweatshirts displaying the team's logo; they are demonstrating pride in a(n) _____ group.

A(n) _____ in the consumer purchase decision process occurs when consumers scan their memory for previous experiences with products or brands.

Which of the following statements about the family life cycle is true?

Retailers can reduce problems associated with selective retention by:

_____ learning is the process of developing automatic responses to a type of situation built up through repeated exposure to it.

The ads for debit cards show people who need to make a purchase quickly, but are unable to do so because the retailer won't accept a cheque without several types of identification.Which situational influence is being used to show the benefits offered by the debit card?