Question 1

Schwan's Sales Enterprises of Marshall,Minnesota,markets a full line of frozen foods in 49 states and parts of Canada using door-to-door salespeople who sell from its refrigerated trucks.This particular method of distribution is referred to as

Accepted Answer

A)   an indirect channel.
B)   a direct channel.
C)   a facilitated channel.
D)   a customer-service channel.
E)   a truck-jobber channel.F) A) and D)
G) C) and D)

Question 2

What are the functions performed by intermediaries?

Accepted Answer

Intermediaries perform three basic funct...

Question 3

Inventory management systems that are designed to make the process of reordering and receiving products as simple as possible are referred to as

Accepted Answer

A)   efficient consumer response systems.
B)   order replenishment systems.
C)   customer logistics factors.
D)   minimum-inventory systems.
E)   web-based response systems.F) B) and E)
G) None of the above

Question 4

In the automobile industry,the carmaker's __________ manager is responsible for translating customer requirements into actual orders and arranging for delivery dates.

Accepted Answer

A)   marketing
B)   information technology
C)   intermodal
D)   supply chain
E)   financialF) B) and D)
G) C) and E)

Question 5

Often companies must choose between a responsive supply chain and an efficient supply chain.This decision is based on

Accepted Answer

A)   the specific needs of customer segments.
B)   monetary considerations.
C)   supplier alternatives.
D)   the business mission.
E)   a lack of an appropriate channel captain.F) C) and D)
G) A) and B)

Question 6

When choosing a marketing channel or intermediary,it is important to ask several key questions,including which of these?

Accepted Answer

A)   How many of the firm's competitors will be using the same channels?
B)   Which channels have strategic channel alliances with other resellers?
C)   How long have the channel members and intermediaries been in business?
D)   Who is responsible for negotiating the channel or intermediary contracts?
E)   Which channel and intermediaries will provide the best coverage of the target market?F) D) and E)
G) A) and B)

Question 7

When one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals,it is referred to as

Accepted Answer

A)   distributor dissension.
B)   marketing channel discord.
C)   partnership divergence.
D)   channel conflict.
E)   channel dissonance.F) C) and D)
G) D) and E)

Question 8

Corporate vertical marketing system refers to

Accepted Answer

A)   small, independent retailers that form an organization that operates a wholesale facility cooperatively.
B)   professionally managed geographically dispersed marketing channels that are controlled through strategic channel alliances.
C)   the combination of successive stages of production and distribution under a single ownership.
D)   professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact.
E)   a contractual arrangement between a parent company and an individual or firm that allows the individual or firm to operate a certain type of business under an established name and according to specific rules.F) A) and D)
G) A) and C)

Question 9

Candy bars most likely would be sold using which type of target market coverage?

Accepted Answer

A)   exclusive distribution
B)   direct distribution
C)   intensive distribution
D)   dual distribution
E)   selective distributionF) B) and C)
G) A) and E)

Question 10

Inventory management systems that are designed to make the process of reordering and receiving products as simple as possible are referred to as

Accepted Answer

A)   order replenishment systems.
B)   quick response systems.
C)   customer logistics factors.
D)   minimum-inventory systems.
E)   web-based response systems.F) A) and C)
G) None of the above

Question 11

Johnson Controls can receive an order for automobile seats from Ford and deliver the order four hours later,beginning with raw materials and ending with delivery of the finished seats to Ford.Johnson Controls must

Accepted Answer

A)   focus on strong logistics for its customers.
B)   provide Ford with a cost-effective dual distribution system.
C)   increase the number of steps in the value proposition creation process.
D)   establish itself in the role of channel captain.
E)   avoid interfering with influence Ford's supply chain.F) C) and E)
G) A) and E)

Question 12

What are the three steps involved in choosing a supply chain that aligns with an organization's marketing strategy?

Accepted Answer

(1)Understand the customers,in...

Question 13

The lag from ordering an item until it is received and ready for use or sale is referred to as

Accepted Answer

A)   order cycle time.
B)   order handling time.
C)   order-to-ship duration.
D)   purchase cycle.
E)   logistics cycle.F) C) and D)
G) A) and B)

Question 14

Cross-docking is most closely related to

Accepted Answer

A)   efficient supply chains.
B)   intermodal transportation.
C)   responsive supply chains.
D)   reverse logistics.
E)   exclusive distribution.F) B) and D)
G) B) and E)

Question 15

Individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users are referred to as a

Accepted Answer

A)   marketing channel.
B)   parallel distribution.
C)   retailer.
D)   wholesaler.
E)   distributor.F) C) and D)
G) A) and B)

Question 16

The most important consideration in choosing a marketing channel when buyers have limited knowledge or desire specific data about a product or service is to provide

Accepted Answer

A)   postsale services.
B)   seller adaptability.
C)   information.
D)   convenience.
E)   presale services.F) B) and C)
G) C) and E)

Question 17

The most indirect marketing channel is employed where many small manufacturers and many small retailers and other intermediaries are used to help coordinate a large supply of the product.Which of the following products would most likely be marketed using this kind of channel?

Accepted Answer

A)   Aspen dental services
B)   Toyota automobiles
C)   Leslie pool supplies
D)   Mansar jewelry made in Belgium
E)   Hershey's candy barsF) All of the above
G) None of the above

Question 18

21st Century Fox is the name for Fox's broadcast/cable TV networks and TV/movie studios.Since most of the shows produced at its TV production unit and many of the movies made at its studio are only televised on its cable TV networks,21st Century Fox is an example of

Accepted Answer

A)   a corporate vertical marketing system.
B)   an integrated marketing system.
C)   a contractual vertical marketing system.
D)   a corporate horizontal marketing system.
E)   a contractual horizontal marketing system.F) B) and C)
G) All of the above

Question 19

The two types of channel conflict are

Accepted Answer

A)   wholesaler and retailer.
B)   horizontal and vertical.
C)   transactional and promotional.
D)   external and internal.
E)   producer and consumer.F) A) and D)
G) A) and C)

Question 20

Manufacturers most likely would use exclusive distribution for which of the following products?

Accepted Answer

A)   Timex watches, Hanes underwear, and Nike shoes
B)   Chanel perfume, Steinway pianos, and Baccarat crystal
C)   Oreos, Teddy Grahams, and Nilla Wafers
D)   paper clips, lightbulbs, and file folders
E)   Stouffer's meals, Breyer's Ice Cream, and Coca-ColaF) None of the above
G) B) and C)

Exam 12: Managing Marketing Channels and Supply Chains

The two types of channel conflict are

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Manufacturers most likely would use exclusive distribution for which of the following products?

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Corporate vertical marketing system refers to

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Inventory management systems that are designed to make the process of reordering and receiving products as simple as possible are referred to as

Correct AnswerverifiedShow Answer

The most important consideration in choosing a marketing channel when buyers have limited knowledge or desire specific data about a product or service is to provide

Correct AnswerverifiedShow Answer

The lag from ordering an item until it is received and ready for use or sale is referred to as

Correct AnswerverifiedShow Answer

Often companies must choose between a responsive supply chain and an efficient supply chain.This decision is based on

Correct AnswerverifiedShow Answer

Candy bars most likely would be sold using which type of target market coverage?

Correct AnswerverifiedShow Answer

Inventory management systems that are designed to make the process of reordering and receiving products as simple as possible are referred to as

Correct AnswerverifiedShow Answer

Cross-docking is most closely related to

Correct AnswerverifiedShow Answer

21st Century Fox is the name for Fox's broadcast/cable TV networks and TV/movie studios.Since most of the shows produced at its TV production unit and many of the movies made at its studio are only televised on its cable TV networks,21st Century Fox is an example of

Correct AnswerverifiedShow Answer

When one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals,it is referred to as

Correct AnswerverifiedShow Answer

In the automobile industry,the carmaker's __________ manager is responsible for translating customer requirements into actual orders and arranging for delivery dates.

Correct AnswerverifiedShow Answer

What are the three steps involved in choosing a supply chain that aligns with an organization's marketing strategy?

Correct Answerverified(1)Understand the customers,in...View AnswerShow Answer

When choosing a marketing channel or intermediary,it is important to ask several key questions,including which of these?

Correct AnswerverifiedShow Answer

The most indirect marketing channel is employed where many small manufacturers and many small retailers and other intermediaries are used to help coordinate a large supply of the product.Which of the following products would most likely be marketed using this kind of channel?

Correct AnswerverifiedShow Answer

Schwan's Sales Enterprises of Marshall,Minnesota,markets a full line of frozen foods in 49 states and parts of Canada using door-to-door salespeople who sell from its refrigerated trucks.This particular method of distribution is referred to as

Correct AnswerverifiedShow Answer

What are the functions performed by intermediaries?

Correct AnswerverifiedIntermediaries perform three basic funct...View AnswerShow Answer

Individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users are referred to as a

Correct AnswerverifiedShow Answer

Johnson Controls can receive an order for automobile seats from Ford and deliver the order four hours later,beginning with raw materials and ending with delivery of the finished seats to Ford.Johnson Controls must

Correct AnswerverifiedShow Answer

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21^st Century Fox is the name for Fox's broadcast/cable TV networks and TV/movie studios.Since most of the shows produced at its TV production unit and many of the movies made at its studio are only televised on its cable TV networks,21^st Century Fox is an example of

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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(1)Understand the customers,in...
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Intermediaries perform three basic funct...
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