Question 1

The BMW StreetCarver is a $495 skateboard that features BMW's technology in its wheel suspension,which stabilizes the board's sleek design and allows for greater control around sharp curves.BMW wants its skateboard to be within the consideration set of potential skateboard buyers.In this case,it will most likely focus on

Accepted Answer

A)   reducing the postpurchase dissatisfaction that may result from purchasing its product.
B)   making sure its representatives attend sporting events such as ESPN's X-Games to get new product ideas.
C)   making appeals directed toward motivational ego needs.
D)   explaining the stability and control aspects of the StreetCarver in its advertising messages.
E)   creating personality profiles for skateboarders.F) All of the above
G) D) and E)

Question 2

Kendall was excited to begin her new job after she graduated from college.Which of the following purchases would most likely have the greatest perceived risk for her the day before she begins the job?

Accepted Answer

A)   a subscription to The Wall Street Journal
B)   an outfit for her first day
C)   a new coffeemaker
D)   flowers to decorate her new apartment
E)   running shoesF) None of the above
G) B) and E)

Question 3

Figure 4-5 
-According to Figure 4-5,E defines what level in the Maslow hierarchy of needs?

Accepted Answer

A)   physiological
B)   self-actualization
C)   social
D)   personal
E)   safetyF) A) and B)
G) B) and C)

Question 4

The process by which people acquire the skills,knowledge,and attitudes necessary to function as consumers is referred to as

Accepted Answer

A)   consumer assimilation.
B)   consumer socialization.
C)   consumer lifestyle.
D)   purchase decision process.
E)   purchasing enculturation.F) B) and E)
G) A) and E)

Question 5

Claire has just told her best friend,"I'm so glad I bought the Samsung Galaxy S7 rather than those other smartphones I was considering.Look at this incredible display,and the battery stays charged forever." Which stage of the consumer purchase decision process does Claire's conversation identify?

Accepted Answer

A)   problem recognition
B)   information search
C)   alternative evaluation
D)   purchase decision
E)   postpurchase behaviorF) C) and D)
G) B) and C)

Question 6

In the VALS framework,consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to.A segment of the achievement-motivated groups,known as __________,are trendy,fun-loving,and less self-confident than Achievers.

Accepted Answer

A)   Strivers
B)   Experiencers
C)   Believers
D)   Makers
E)   SurvivorsF) C) and D)
G) A) and D)

Question 7

If a consumer tries a new coffee drink at Starbuck and hates it,which variable of behavioral learning has been ineffective?

Accepted Answer

A)   reinforcement
B)   achievement
C)   drive
D)   cue
E)   responseF) None of the above
G) B) and C)

Question 8

One evening while watching TV,your stomach growls.You see an ad for Subway.You walk to the Subway shop and buy a sandwich,which tastes great.In terms of behavioral learning,your hunger is a

Accepted Answer

A)   reinforcement.
B)   cue.
C)   response.
D)   prompt.
E)   drive.F) A) and B)
G) B) and C)

Question 9

Figure 4-5 
-According to Figure 4-5,B defines what level in the Maslow hierarchy of needs?

Accepted Answer

A)   physiological
B)   safety
C)   social
D)   personal
E)   self-actualizationF) All of the above
G) None of the above

Question 10

Figure 4-1

-In Figure 4-1,B represents which stage of the consumer purchase decision process?

Accepted Answer

A)   purchase decision
B)   information search
C)   problem recognition
D)   alternative evaluation
E)   financial considerationF) All of the above
G) A) and B)

Question 11

Figure 4-6 
-VALS creates profiles of people based on their primary motivation and resources.In the VALS framework (Figure 4-6) ,D refers to

Accepted Answer

A)   Ideals.
B)   Achievement.
C)   Self-Expression.
D)   Survivors.
E)   Innovators.F) C) and D)
G) C) and E)

Question 12

A(n) __________ in the consumer purchase decision process occurs when consumers scan their memories for previous experiences with products or brands.

Accepted Answer

A)   problem recognition
B)   internal search
C)   external search
D)   purchase task
E)   antecedent stateF) None of the above
G) B) and E)

Question 13

The influencing of people during conversations is referred to as

Accepted Answer

A)   opinion formations.
B)   peer persuasion.
C)   interpersonal gossip.
D)   word of mouth.
E)   consumer socialization.F) A) and B)
G) C) and D)

Question 14

Why is the family life cycle important to marketing?

Accepted Answer

Consumers act and purchase differently a...

Question 15

The way people see themselves and the way they believe others see them is referred to as

Accepted Answer

A)   self-evaluation.
B)   self-concept.
C)   self-actualization.
D)   individualized perception.
E)   personal perception.F) B) and C)
G) A) and E)

Question 16

Psychologists point out that an individual's needs may be hierarchical; that is,once one set of needs is met,people seek to satisfy the next set of needs in the hierarchy.Name each of the five levels in the hierarchy in order and give an example of each.

Accepted Answer

Physiological needs,the lowest level in ...

Question 17

Figure 4-2 
-Figure 4-2 shows the recent ratings from independent rating agencies for selected smartphone brands and models for Verizon customers.Which smartphone should be chosen if you want a model that costs less than $600 and has superior camera quality?

Accepted Answer

A)   Apple iPhone 7
B)   Samsung Galaxy S7
C)   HTC One
D)   LG G5
E)   Motorola Droid TurboF) A) and B)
G) A) and C)

Question 18

The Martinez family is considering a vacation.Dad wants to stay home this year and use the money for home repairs.His mom who lives with them wants to visit relatives in New York.Dad asks his mother to determine the cost of a trip to New York and if they could stay with relatives while there.Mom and their daughter want to go to a beach.Which of the following sentences best describes the roles each family member played in making this decision?

Accepted Answer

A)   There is no family member serving as an information gatherer.
B)   The mother and the grandmother only played the role of influencer.
C)   The females in the family only play two roles-users and influencers.
D)   Since the father will make the final vacation decision, he has taken on all of the roles.
E)   The grandmother plays the roles of user, influencer, and information gatherer.F) A) and E)
G) A) and D)

Question 19

Consumer behavior refers to

Accepted Answer

A)   the aspects of a consumer's decision making processes that cannot be measured.
B)   the actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions.
C)   the five stages a buyer passes through in making choices about which product and service to investigate, purchase, and consume.
D)   the mental and social processes related to purchasing that are innate in a person from birth.
E)   those purchasing behaviors that result from repeated experience and reasoning.F) C) and D)
G) All of the above

Question 20

An Asian American family whose relatives emigrated four generations ago has three children.The oldest son,George,is in medical school.Susan,at the age of 21,is a concert pianist.Brent is a second-year business student.This family is likely to exhibit which of the following Asian American buying patterns?

Accepted Answer

A)   nonassimilated, yet celebrating their culture by purchasing authentic Asian goods
B)   assimilated, exhibiting buying patterns very much like other typical American consumers
C)   assimilated, yet celebrating their culture by seeking traditionally Asian occupations
D)   nonassimilated, due to inherent differences in Asian subcultures that transcend generations
E)   nonassimilated, exhibiting buying patterns very much like other typical American consumersF) B) and C)
G) B) and E)

Exam 4: Understanding Consumer Behavior

Why is the family life cycle important to marketing?

Correct Answer
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Consumers act and purchase differently a...
View Answer

In the VALS framework,consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to.A segment of the achievement-motivated groups,known as __________,are trendy,fun-loving,and less self-confident than Achievers.

Correct Answer
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Correct Answer
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Consumer behavior refers to

Correct Answer
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The way people see themselves and the way they believe others see them is referred to as

Correct Answer
verified

Psychologists point out that an individual's needs may be hierarchical; that is,once one set of needs is met,people seek to satisfy the next set of needs in the hierarchy.Name each of the five levels in the hierarchy in order and give an example of each.

Correct Answer
verified
Physiological needs,the lowest level in ...
View Answer

Figure 4-2 -Figure 4-2 shows the recent ratings from independent rating agencies for selected smartphone brands and models for Verizon customers.Which smartphone should be chosen if you want a model that costs less than $600 and has superior camera quality?

Correct Answer
verified

Kendall was excited to begin her new job after she graduated from college.Which of the following purchases would most likely have the greatest perceived risk for her the day before she begins the job?

Correct Answer
verified

Figure 4-6 -VALS creates profiles of people based on their primary motivation and resources.In the VALS framework (Figure 4-6) ,D refers to

Correct Answer
verified

If a consumer tries a new coffee drink at Starbuck and hates it,which variable of behavioral learning has been ineffective?

Correct Answer
verified

Correct Answer
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Figure 4-5 -According to Figure 4-5,B defines what level in the Maslow hierarchy of needs?

Correct Answer
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Correct Answer
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Figure 4-5 -According to Figure 4-5,E defines what level in the Maslow hierarchy of needs?

Correct Answer
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The influencing of people during conversations is referred to as

Correct Answer
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The process by which people acquire the skills,knowledge,and attitudes necessary to function as consumers is referred to as

Correct Answer
verified

Figure 4-1 -In Figure 4-1,B represents which stage of the consumer purchase decision process?

Correct Answer
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A(n) __________ in the consumer purchase decision process occurs when consumers scan their memories for previous experiences with products or brands.

Correct Answer
verified

One evening while watching TV,your stomach growls.You see an ad for Subway.You walk to the Subway shop and buy a sandwich,which tastes great.In terms of behavioral learning,your hunger is a

Correct Answer
verified

Claire has just told her best friend,"I'm so glad I bought the Samsung Galaxy S7 rather than those other smartphones I was considering.Look at this incredible display,and the battery stays charged forever." Which stage of the consumer purchase decision process does Claire's conversation identify?

Correct Answer
verified

Exam 4: Understanding Consumer Behavior

Why is the family life cycle important to marketing?

Correct AnswerverifiedConsumers act and purchase differently a...View AnswerShow Answer

In the VALS framework,consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to.A segment of the achievement-motivated groups,known as __________,are trendy,fun-loving,and less self-confident than Achievers.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Consumer behavior refers to

Correct AnswerverifiedShow Answer

The way people see themselves and the way they believe others see them is referred to as

Correct AnswerverifiedShow Answer

Psychologists point out that an individual's needs may be hierarchical; that is,once one set of needs is met,people seek to satisfy the next set of needs in the hierarchy.Name each of the five levels in the hierarchy in order and give an example of each.

Correct AnswerverifiedPhysiological needs,the lowest level in ...View AnswerShow Answer

Figure 4-2 -Figure 4-2 shows the recent ratings from independent rating agencies for selected smartphone brands and models for Verizon customers.Which smartphone should be chosen if you want a model that costs less than $600 and has superior camera quality?

Correct AnswerverifiedShow Answer

Kendall was excited to begin her new job after she graduated from college.Which of the following purchases would most likely have the greatest perceived risk for her the day before she begins the job?

Correct AnswerverifiedShow Answer

Figure 4-6 -VALS creates profiles of people based on their primary motivation and resources.In the VALS framework (Figure 4-6) ,D refers to

Correct AnswerverifiedShow Answer

If a consumer tries a new coffee drink at Starbuck and hates it,which variable of behavioral learning has been ineffective?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Figure 4-5 -According to Figure 4-5,B defines what level in the Maslow hierarchy of needs?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Figure 4-5 -According to Figure 4-5,E defines what level in the Maslow hierarchy of needs?

Correct AnswerverifiedShow Answer

The influencing of people during conversations is referred to as

Correct AnswerverifiedShow Answer

The process by which people acquire the skills,knowledge,and attitudes necessary to function as consumers is referred to as

Correct AnswerverifiedShow Answer

Figure 4-1 -In Figure 4-1,B represents which stage of the consumer purchase decision process?

Correct AnswerverifiedShow Answer

A(n) __________ in the consumer purchase decision process occurs when consumers scan their memories for previous experiences with products or brands.

Correct AnswerverifiedShow Answer

One evening while watching TV,your stomach growls.You see an ad for Subway.You walk to the Subway shop and buy a sandwich,which tastes great.In terms of behavioral learning,your hunger is a

Correct AnswerverifiedShow Answer

Claire has just told her best friend,"I'm so glad I bought the Samsung Galaxy S7 rather than those other smartphones I was considering.Look at this incredible display,and the battery stays charged forever." Which stage of the consumer purchase decision process does Claire's conversation identify?

Correct AnswerverifiedShow Answer

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Consumers act and purchase differently a...
View Answer

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Physiological needs,the lowest level in ...
View Answer

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