Question 1

Figure 13-10 
-has adopted a(n)  __________ supply chain strategy to better serve its customers.

Accepted Answer

A)  integrated
B)  efficient
C)  responsive
D)  harmonized
E)  multi-tieredF) None of the above
G) A) and C)

Question 2

Conflict occurring between intermediaries at the same level in a marketing channel, such as between two or more retailers is referred to as _________.

Accepted Answer

A)  corporate conflict
B)  vertical conflict
C)  horizontal conflict
D)  administered conflict
E)  contractual conflictF) C) and D)
G) B) and E)

Question 3

Figure 13-2 above, shows that there are three functions that intermediaries perform.What is the function ("A," "B,", or "C")  whose activities include financing, grading, and marketing information and research?

Accepted Answer

A)  transactional function
B)  middleman function
C)  facilitating function
D)  logistical function
E)  operational functionF) C) and E)
G) C) and D)

Question 4

The "risk" in a transitional function refers to

Accepted Answer

A)  unpredictable costs of transportation because of fuel prices.
B)  product liability from poorly produced products.
C)  the need to stock merchandise in anticipation of sales.
D)  trying new promotional campaigns.
E)  investments in new product development.F) A) and B)
G) A) and C)

Question 5

For most consumers popcorn is considered a convenience product.Therefore, Golden Valley should use __________ distribution for its ACT II popcorn.

Accepted Answer

A)  intensive
B)  extensive
C)  selective
D)  exclusive
E)  concentratedF) A) and B)
G) B) and E)

Question 6

Within the context of a supply chain, __________ is the ability of a logistics system to satisfy users in terms of time, dependability, communications, and convenience.

Accepted Answer

A)  replenishment
B)  distribution management
C)  stockout creation
D)  customer service
E)  lead timeF) A) and B)
G) A) and C)

Question 7

The General Mills-Nestlé strategic channel alliance

Accepted Answer

A)  increased the ready-to-eat cereal worldwide market share of these companies.
B)  decreased the ready-to-eat cereal worldwide market share of these companies.
C)  increased the ready-to-eat cereal market abroad and decreased chocolate products domestically.
D)  increased the chocolate market in the u.s.But decreased the us share of ready-to-eat cereal.
E)  resulted in a lawsuit from other major cereal manufacturers for unfair trade practices.F) A) and B)
G) All of the above

Question 8

Industrial distributors perform functions that are most like which intermediary in the consumer goods marketing channel?

Accepted Answer

A)  manufacturers
B)  wholesalers
C)  retailers
D)  agents
E)  job truckerF) B) and C)
G) C) and D)

Question 9

The __________ is common in the employment services and H&R Block tax services, where a franchisor licenses individuals or firms to dispense a service under a trade name and specific guidelines.

Accepted Answer

A)  service-sponsored franchise system
B)  service-sponsored retail franchise system
C)  manufacturer-sponsored wholesale system
D)  manufacturer-sponsored retail franchise system
E)  administered vertical marketing systemF) B) and E)
G) C) and E)

Question 10

Customers currently link to Cisco's web site to configure, price, and order its networking equipment.Cisco then sends orders back out across the internet to producers and assemblers including Celestica, Flextronics, Jabil, and Solectron.Products are built and tested to Cisco standards, sometimes with procedures run remotely by Cisco.Most are then drop-shipped to buyers, untouched by human hands on Cisco's payroll.This is a description of Cisco's

Accepted Answer

A)  just-in-time inventory system.
B)  electronic data interchange (EDI) .
C)  strategic information alliance.
D)  supply chain.
E)  product-specific delivery system.F) B) and C)
G) C) and D)

Question 11

Physically moving a product to customers would be an example of a __________ function.

Accepted Answer

A)  transactional
B)  logistical
C)  facilitating
D)  selling
E)  risk takingF) A) and B)
G) A) and D)

Question 12

A small electronics company manufactures a line of low to moderate quality stereo components that are distributed through wholesalers to mass-market retailers such as wal-mart.The electronics company has begun production of a small line of high quality, professional studio-model components.How should the small electronics company best distribute its new products?

Accepted Answer

A)  use its established channel
B)  distribute directly to mass market retailers
C)  distribute through agents who sell to specialty electronics stores who will feature the new line
D)  sell directly to specialty electronics stores who will feature the new line
E)  establish its own chain of electronics retail storesF) B) and C)
G) A) and B)

Question 13

Which of the following statements regarding corporate vertical marketing systems is most accurate?

Accepted Answer

A)  successive stages of production and distribution are under a single ownership.
B)  corporate vertical marketing systems can use forward integration or backward integration but not both.
C)  corporate vertical marketing systems reduce distribution costs but also limit control.
D)  capital investment increases but fixed costs decrease with corporate vertical marketing systems.
E)  corporate vertical marketing systems are only effective with low-end consumer goods.F) C) and E)
G) All of the above

Question 14

The __________ is common in the soft drink industry where the manufacturer sells its concentrate to wholesalers, who carbonate it, and market the finished product to retailers and restaurants.

Accepted Answer

A)  service-sponsored franchise system
B)  service-sponsored retail franchise system
C)  manufacturer-sponsored wholesale franchise system
D)  manufacturer-sponsored retail franchise system
E)  administered vertical marketing systemF) A) and E)
G) B) and E) C

Question 15

Originally ACT II was a privately owned company.In order to expand its business it entered a licensing agreement with one of the largest food manufacturers in the industry.The licensing partner would sell the popcorn under its own brand name in grocery stores and supermarkets.In turn, ACT II agreed it would not

Accepted Answer

A)  sell its popcorn to any other supermarkets.
B)  sell its popcorn to any other channel outlets.
C)  use the ACT II name for ten years.
D)  distribute its ACT II brand in global markets for 10 years.
E)  distribute its ACT II brand in u.s.Grocery stores or supermarkets for 10 years.F) A) and B)
G) A) and C) E

Question 16

The target market coverage and distribution intensity associated with shopping goods such as electronics, clothing, and costume jewelry is referred to as _________.

Accepted Answer

A)  intensive distribution
B)  exclusive distribution
C)  selective distribution
D)  extensive distribution
E)  concentrated distributionF) None of the above
G) All of the above

Question 17

When marketing channel members are engaged in gathering, storing, sorting, and transporting products to buyers, they are performing __________ functions.

Accepted Answer

A)  transformational
B)  implementing
C)  transactional
D)  facilitating
E)  logisticalF) D) and E)
G) A) and D)

Question 18

Dependability is the consistency of replenishment.This is important to all firms in a supply chain and to consumers.It can be broken into three elements: consistent lead time, safe delivery, and

Accepted Answer

A)  complete delivery.
B)  honest and accurate pricing.
C)  quality products.
D)  product warranties.
E)  a well-informed delivery staff.F) B) and E)
G) A) and D) A

Question 19

_________.

Accepted Answer

A)  service-sponsored franchise systems
B)  wholesaler-sponsored franchise systems
C)  horizontal-marketing franchise systems
D)  contractual-sponsored franchise systems
E)  customer-generated franchise systemsF) A) and B)
G) None of the above

Question 20

Purchasing products for resale or as an agent for supply of a product would be an example of __________ function.

Accepted Answer

A)  transactional
B)  logistical
C)  facilitating
D)  risk taking
E)  assortingF) C) and D)
G) A) and D)

Exam 13: Managing Marketing Channels and Supply Chains

Figure 13-10 -has adopted a(n) __________ supply chain strategy to better serve its customers.

Correct Answer
verified

Conflict occurring between intermediaries at the same level in a marketing channel, such as between two or more retailers is referred to as _________.

Correct Answer
verified

Figure 13-2 above, shows that there are three functions that intermediaries perform.What is the function ("A," "B,", or "C") whose activities include financing, grading, and marketing information and research?

Correct Answer
verified

The "risk" in a transitional function refers to

Correct Answer
verified

For most consumers popcorn is considered a convenience product.Therefore, Golden Valley should use __________ distribution for its ACT II popcorn.

Correct Answer
verified

Within the context of a supply chain, __________ is the ability of a logistics system to satisfy users in terms of time, dependability, communications, and convenience.

Correct Answer
verified

The General Mills-Nestlé strategic channel alliance

Correct Answer
verified

Industrial distributors perform functions that are most like which intermediary in the consumer goods marketing channel?

Correct Answer
verified

The __________ is common in the employment services and H&R Block tax services, where a franchisor licenses individuals or firms to dispense a service under a trade name and specific guidelines.

Correct Answer
verified

Correct Answer
verified

Physically moving a product to customers would be an example of a __________ function.

Correct Answer
verified

Correct Answer
verified

Which of the following statements regarding corporate vertical marketing systems is most accurate?

Correct Answer
verified

The __________ is common in the soft drink industry where the manufacturer sells its concentrate to wholesalers, who carbonate it, and market the finished product to retailers and restaurants.

Correct Answer
verified
C

Correct Answer
verified
E

The target market coverage and distribution intensity associated with shopping goods such as electronics, clothing, and costume jewelry is referred to as _________.

Correct Answer
verified

When marketing channel members are engaged in gathering, storing, sorting, and transporting products to buyers, they are performing __________ functions.

Correct Answer
verified

Dependability is the consistency of replenishment.This is important to all firms in a supply chain and to consumers.It can be broken into three elements: consistent lead time, safe delivery, and

Correct Answer
verified
A

_________.

Correct Answer
verified

Purchasing products for resale or as an agent for supply of a product would be an example of __________ function.

Correct Answer
verified

Exam 13: Managing Marketing Channels and Supply Chains

Figure 13-10 -has adopted a(n) __________ supply chain strategy to better serve its customers.

Correct AnswerverifiedShow Answer

Conflict occurring between intermediaries at the same level in a marketing channel, such as between two or more retailers is referred to as _________.

Correct AnswerverifiedShow Answer

Figure 13-2 above, shows that there are three functions that intermediaries perform.What is the function ("A," "B,", or "C") whose activities include financing, grading, and marketing information and research?

Correct AnswerverifiedShow Answer

The "risk" in a transitional function refers to

Correct AnswerverifiedShow Answer

For most consumers popcorn is considered a convenience product.Therefore, Golden Valley should use __________ distribution for its ACT II popcorn.

Correct AnswerverifiedShow Answer

Within the context of a supply chain, __________ is the ability of a logistics system to satisfy users in terms of time, dependability, communications, and convenience.

Correct AnswerverifiedShow Answer

The General Mills-Nestlé strategic channel alliance

Correct AnswerverifiedShow Answer

Industrial distributors perform functions that are most like which intermediary in the consumer goods marketing channel?

Correct AnswerverifiedShow Answer

The __________ is common in the employment services and H&R Block tax services, where a franchisor licenses individuals or firms to dispense a service under a trade name and specific guidelines.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Physically moving a product to customers would be an example of a __________ function.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following statements regarding corporate vertical marketing systems is most accurate?

Correct AnswerverifiedShow Answer

The __________ is common in the soft drink industry where the manufacturer sells its concentrate to wholesalers, who carbonate it, and market the finished product to retailers and restaurants.

Correct AnswerverifiedC

Correct AnswerverifiedE

The target market coverage and distribution intensity associated with shopping goods such as electronics, clothing, and costume jewelry is referred to as _________.

Correct AnswerverifiedShow Answer

When marketing channel members are engaged in gathering, storing, sorting, and transporting products to buyers, they are performing __________ functions.

Correct AnswerverifiedShow Answer

Dependability is the consistency of replenishment.This is important to all firms in a supply chain and to consumers.It can be broken into three elements: consistent lead time, safe delivery, and

Correct AnswerverifiedA

_________.

Correct AnswerverifiedShow Answer

Purchasing products for resale or as an agent for supply of a product would be an example of __________ function.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
C

Correct Answer
verified
E

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A

Correct Answer
verified

Correct Answer
verified