Question 1

Hybrid automobiles and 3D television (3D high definition TV)  are in which stage of the product life cycle?

Accepted Answer

A)  introduction
B)  growth
C)  maturity
D)  decline
E)  harvestF) D) and E)
G) A) and E)

Question 2

As product adopters, laggards typically

Accepted Answer

A)  fear debt and use neighbors and friends as information sources.
B)  are skeptical and have below average social status.
C)  act with deliberation and use many informal social contacts.
D)  are leaders in social standing and have slightly above average education when compared to the other adopter classes.
E)  are venturesome, better educated than other product adopters, and use multiple information sources.F) A) and E)
G) C) and D)

Question 3

Which of the following is the most important aspect conveyed by the FedEx brand?

Accepted Answer

A)  its international experience
B)  the benefits provided by the service
C)  the ownership of the company
D)  the nonprofit aspect of the company
E)  the patent for its serviceF) A) and B)
G) A) and C)

Question 4

Explain the following statement: "Packaging provides communication, functional and perceptual benefits for manufacturers, retailers, and consumers."

Accepted Answer

Packages provide important benefits for ...

Question 5

Imagine that Eveready has developed solar rechargeable batteries that cost only slightly more to produce than regular batteries (less than the rechargeable batteries currently available)  and can be recharged by sunlight up to 5 times, after which they are meant to be discarded.Unfortunately, the production process cannot be patented, and competitors could arrive within a few months.Which of the following would be the least sound marketing decision?

Accepted Answer

A)  Select a skimming strategy for pricing to establish the product as "premiere."
B)  Seek widespread distribution to gain a foothold in what might be a potentially huge market.
C)  Limit production capacity until you are certain people will actually want the product.
D)  Avoid a connection to the Eveready brand until the product has proven itself.
E)  Brand the product under multiple names to discourage other competitors from entering the market.F) B) and C)
G) A) and E)

Question 6

When Coca-Cola promoted Coke as a morning beverage when you didn't want coffee, it was using

Accepted Answer

A)  product modification.
B)  brand modification.
C)  market modification.
D)  market-product extension.
E)  diversification.F) A) and B)
G) B) and D)

Question 7

Brand licensing refers to

Accepted Answer

A)  the registration fee paid by a manufacturer to states, provinces, or countries in order to sell its products there.
B)  a branding strategy in which the producer dictates the brand name to retailers for the products sold to their respective markets.
C)  a branding strategy in which a company uses one name for all of its products.
D)  a contractual agreement whereby a company allows another firm to use its brand name, patent, trade secret, or other product for a royalty or fee.
E)  a branding strategy in which manufacturers produce products but sell them under the brand name of a wholesaler or retailer.F) C) and D)
G) B) and D)

Question 8

Sales and profits both exhibit a steady downward trend throughout which stage of the product life cycle?

Accepted Answer

A)  introduction
B)  growth
C)  maturity
D)  decay
E)  declineF) A) and B)
G) A) and E)

Question 9

The classifications of innovator, early adopters, early majority, laggards, and late majority are all based upon

Accepted Answer

A)  when they adopt a new product.
B)  how frequently a consumer uses a product.
C)  shopping styles and purchase preferences.
D)  how much time it takes to educate a consumer in the use of a new technology.
E)  how quickly specific groups respond to an advertising message or campaign.F) D) and E)
G) A) and B)

Question 10

A risk with __________ is that too many uses for one brand name can dilute the meaning of a brand for consumers.

Accepted Answer

A)  brand extension
B)  family branding
C)  co-branding
D)  blanket branding
E)  mixed brandingF) A) and C)
G) C) and D)

Question 11

Which of the following responses would signal the need for a firm to counteract a risk barrier?

Accepted Answer

A)  "This suit looks great on me!"
B)  "What if I can't make the monthly payments?"
C)  "I don't want to try this if it means I have to swallow it with milk."
D)  "Big deal, the only difference is the shape of the package."
E)  "Sure I'll try it; why not!"F) None of the above
G) C) and D)

Question 12

Johnson & Johnson effectively repositioned St.Joseph Aspirin from one for infants to an adult low-strength aspirin to reduce the risk of heart problems or strokes, This is an example of which of the four factors that may trigger a repositioning action?

Accepted Answer

A)  reacting to a competitor's position
B)  reaching a new market
C)  catching a rising trend
D)  changing the value offered
E)  product modificationF) A) and D)
G) B) and E)

Question 13

Why would the manufacturer of a new all-natural-ingredient shampoo and conditioner put free samples of the product in Sunday newspapers?

Accepted Answer

A)  to simulate laggard usage of the product
B)  to encourage product trial and adoption
C)  to control innovation diffusion
D)  to avoid any possibility of litigation
E)  to circumvent the typical adoption cycleF) All of the above
G) A) and E)

Question 14

Private branding is also referred to as private labeling or _________.

Accepted Answer

A)  reseller branding
B)  generic branding
C)  multibranding
D)  co-branding
E)  multiproduct brandingF) A) and C)
G) A) and B)

Question 15

Four key challenges for package and label designers include (1)  cost reduction, (2)  a continued need to connect with customers, (3)  health, safety, and security issues, and (4)  _________.

Accepted Answer

A)  governmental regulations
B)  environmental concerns
C)  competition from global markets
D)  diminishing color, symbol, and trademark selections
E)  social and societal impactF) A) and B)
G) C) and E)

Question 16

Mattel has contractually agreed to let Colgate use the Barbie name and image on kids' toothpaste and toothbrushes.Colgate pays Mattel a fee for the use of the Barbie name and image.This is an example of

Accepted Answer

A)  manufacturer branding.
B)  generic branding.
C)  reseller branding.
D)  mixed branding.
E)  brand licensing.F) C) and D)
G) B) and D)

Question 17

Strategies that alter a product's characteristic such as its quality, performance, or appearance to increase the product's value to customers and increase sales are referred to as _________.

Accepted Answer

A)  market modification
B)  product modification
C)  product repositioning
D)  market-product strategy
E)  diversificationF) A) and B)
G) B) and E)

Question 18

During the introduction stage of the product life cycle, a(n)  _________ strategy may be used.This pricing strategy charges a high price to recoup the costs of product development as well as capitalize on the price insensitivity of early buyers.

Accepted Answer

A)  penetration pricing
B)  cost-plus pricing
C)  ROI pricing
D)  market-oriented pricing
E)  skimming pricingF) A) and D)
G) D) and E)

Question 19

At which stage of the product life cycle is a company most likely to have its fullest product line?

Accepted Answer

A)  introduction
B)  growth
C)  maturity
D)  decline
E)  harvestF) A) and C)
G) B) and E)

Question 20

What is the name of the soft drink in Figure 11-12 above and why are you able to answer that question? Explain which marketing terms address the connection of this image to this product.

Accepted Answer

You can tell this is a Coke bottle simpl...

Exam 11: Managing Successful Products, Services, and Brands

Sales and profits both exhibit a steady downward trend throughout which stage of the product life cycle?

Correct Answer
verified

Which of the following responses would signal the need for a firm to counteract a risk barrier?

Correct Answer
verified

Explain the following statement: "Packaging provides communication, functional and perceptual benefits for manufacturers, retailers, and consumers."

Correct Answer
verified
Packages provide important benefits for ...
View Answer

Strategies that alter a product's characteristic such as its quality, performance, or appearance to increase the product's value to customers and increase sales are referred to as _________.

Correct Answer
verified

Private branding is also referred to as private labeling or _________.

Correct Answer
verified

At which stage of the product life cycle is a company most likely to have its fullest product line?

Correct Answer
verified

Mattel has contractually agreed to let Colgate use the Barbie name and image on kids' toothpaste and toothbrushes.Colgate pays Mattel a fee for the use of the Barbie name and image.This is an example of

Correct Answer
verified

Why would the manufacturer of a new all-natural-ingredient shampoo and conditioner put free samples of the product in Sunday newspapers?

Correct Answer
verified

What is the name of the soft drink in Figure 11-12 above and why are you able to answer that question? Explain which marketing terms address the connection of this image to this product.

Correct Answer
verified
You can tell this is a Coke bottle simpl...
View Answer

Brand licensing refers to

Correct Answer
verified

As product adopters, laggards typically

Correct Answer
verified

Four key challenges for package and label designers include (1) cost reduction, (2) a continued need to connect with customers, (3) health, safety, and security issues, and (4) _________.

Correct Answer
verified

A risk with __________ is that too many uses for one brand name can dilute the meaning of a brand for consumers.

Correct Answer
verified

Correct Answer
verified

Which of the following is the most important aspect conveyed by the FedEx brand?

Correct Answer
verified

During the introduction stage of the product life cycle, a(n) _________ strategy may be used.This pricing strategy charges a high price to recoup the costs of product development as well as capitalize on the price insensitivity of early buyers.

Correct Answer
verified

The classifications of innovator, early adopters, early majority, laggards, and late majority are all based upon

Correct Answer
verified

Hybrid automobiles and 3D television (3D high definition TV) are in which stage of the product life cycle?

Correct Answer
verified

When Coca-Cola promoted Coke as a morning beverage when you didn't want coffee, it was using

Correct Answer
verified

Johnson & Johnson effectively repositioned St.Joseph Aspirin from one for infants to an adult low-strength aspirin to reduce the risk of heart problems or strokes, This is an example of which of the four factors that may trigger a repositioning action?

Correct Answer
verified

Exam 11: Managing Successful Products, Services, and Brands

Sales and profits both exhibit a steady downward trend throughout which stage of the product life cycle?

Correct AnswerverifiedShow Answer

Which of the following responses would signal the need for a firm to counteract a risk barrier?

Correct AnswerverifiedShow Answer

Explain the following statement: "Packaging provides communication, functional and perceptual benefits for manufacturers, retailers, and consumers."

Correct AnswerverifiedPackages provide important benefits for ...View AnswerShow Answer

Strategies that alter a product's characteristic such as its quality, performance, or appearance to increase the product's value to customers and increase sales are referred to as _________.

Correct AnswerverifiedShow Answer

Private branding is also referred to as private labeling or _________.

Correct AnswerverifiedShow Answer

At which stage of the product life cycle is a company most likely to have its fullest product line?

Correct AnswerverifiedShow Answer

Mattel has contractually agreed to let Colgate use the Barbie name and image on kids' toothpaste and toothbrushes.Colgate pays Mattel a fee for the use of the Barbie name and image.This is an example of

Correct AnswerverifiedShow Answer

Why would the manufacturer of a new all-natural-ingredient shampoo and conditioner put free samples of the product in Sunday newspapers?

Correct AnswerverifiedShow Answer

What is the name of the soft drink in Figure 11-12 above and why are you able to answer that question? Explain which marketing terms address the connection of this image to this product.

Correct AnswerverifiedYou can tell this is a Coke bottle simpl...View AnswerShow Answer

Brand licensing refers to

Correct AnswerverifiedShow Answer

As product adopters, laggards typically

Correct AnswerverifiedShow Answer

Four key challenges for package and label designers include (1) cost reduction, (2) a continued need to connect with customers, (3) health, safety, and security issues, and (4) _________.

Correct AnswerverifiedShow Answer

A risk with __________ is that too many uses for one brand name can dilute the meaning of a brand for consumers.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following is the most important aspect conveyed by the FedEx brand?

Correct AnswerverifiedShow Answer

During the introduction stage of the product life cycle, a(n) _________ strategy may be used.This pricing strategy charges a high price to recoup the costs of product development as well as capitalize on the price insensitivity of early buyers.

Correct AnswerverifiedShow Answer

The classifications of innovator, early adopters, early majority, laggards, and late majority are all based upon

Correct AnswerverifiedShow Answer

Hybrid automobiles and 3D television (3D high definition TV) are in which stage of the product life cycle?

Correct AnswerverifiedShow Answer

When Coca-Cola promoted Coke as a morning beverage when you didn't want coffee, it was using

Correct AnswerverifiedShow Answer

Johnson & Johnson effectively repositioned St.Joseph Aspirin from one for infants to an adult low-strength aspirin to reduce the risk of heart problems or strokes, This is an example of which of the four factors that may trigger a repositioning action?

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
verified
Packages provide important benefits for ...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
You can tell this is a Coke bottle simpl...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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