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Salespeople called __________ visit customers and replenish inventory stocks of resellers, such as retailers or wholesalers.


A) inside order takers
B) outside order takers
C) inbound telemarketers
D) outbound telemarketers
E) management order takers

F) All of the above
G) A) and E)

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A __________ contains specific goals assigned to a salesperson, sales team, branch sales office, or sales district for a stated time period.


A) sales call report
B) selling expense report
C) sales quota
D) sales audit report
E) salesforce plan

F) C) and D)
G) A) and D)

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A sales quota refers to


A) the ratio of sales calls made to actual sales closed.
B) the minimum number of sales that must be made before a salesperson can be paid.
C) the maximum threshold for satisfactory performance during an annual performance evaluation.
D) the maximum number of sales that can be made before receiving a commission on sales.
E) the specific goals assigned to a salesperson, sales team, branch sales office, or sales district for a stated time period.

F) B) and C)
G) A) and B)

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A waitress at a TGI Friday's restaurant uses __________ when she asks a party if they would like another round of drinks.


A) inquiry selling
B) formula selling
C) suggestive selling
D) method selling
E) canned sales presentation

F) C) and D)
G) A) and E)

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On a recent shopping excursion at a local Target store, Jim Krause went from aisle to aisle selecting the products he needed. He bought a variety of products, including shampoo, toothpaste, a green plant for his office, and several pairs of socks. Interestingly, the only salesperson Krause encountered was the person at the checkout counter. The checkout person at Target is an example of a(n) __________.


A) inside order getter
B) outside order getter
C) sales associate
D) inside order taker
E) outside order taker

F) C) and D)
G) All of the above

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Identifying the buying role of the prospect would be typically done at the __________ stage of the personal selling process.


A) prospecting
B) preapproach
C) approach
D) presentation
E) closing

F) B) and E)
G) None of the above

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The sales plan is put into practice through the tasks associated with sales plan implementation. Identify the three major tasks involved in implementing a sales plan.

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Three major tasks involved in ...

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Canam Canada specializes in the fabrication of steel joists, joist girders, and steel deck. Canam Canada offers value-added engineering support, architectural flexibility and customized solutions and services. Canam Canada uses team selling that focus on important customers to build mutually beneficially, long-term, relationships. Teams include sales, service, and technical personnel to work exclusively with assigned customers. Canam's salesforce practices


A) unique account management.
B) key account management.
C) specialty account management.
D) one of a kind account management.
E) consultative account management.

F) None of the above
G) D) and E)

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A selling format that consists of information that must be provided in an accurate, thorough, and step-by-step manner to inform the prospect is referred to as a __________.


A) traditional hard sell
B) formula selling presentation
C) stimulus-response presentation
D) needs-satisfaction presentation
E) straight rebuy sales-pitch

F) B) and E)
G) All of the above

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SFA is an acronym for __________.


A) sales force automation
B) sales factory automation
C) sales flexible automation
D) sales functional automation
E) sales frequency automation

F) C) and D)
G) All of the above

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Davidson-Uphoff & Company sells ironware accessories for home and garden to retailers. When its salesperson told the prospect, "For this week only, we will pay the all the shipping costs for new customers," the salesperson was using a(n) __________.


A) reactive close
B) assumptive close
C) urgency close
D) consultative close
E) definitive close

F) C) and D)
G) A) and B)

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There are three major tasks involved in the implementation stage of the sales management process: salesforce motivation and compensation, salesforce training, and __________.


A) salesforce recruitment and selection
B) developing account management policies
C) assignment of territories and/or accounts
D) setting sales objectives
E) salesforce evaluation

F) A) and B)
G) None of the above

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There are six commonly used techniques to deal with objections: acknowledge and convert the objection; postpone; __________; accept the objection; denial; and ignore the objection.


A) redirect the conversation
B) defer to a supervisor
C) agree and neutralize
D) probe by asking additional questions
E) distract by identifying competitor shortcomings

F) B) and D)
G) D) and E)

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In 2001, Xerox began a shift to a __________ that focused on helping customers solve their business problems rather than just placing more equipment in their office.


A) multi-tiered sales system
B) salesforce automation system
C) product-oriented sales organization
D) geographic-oriented sales organization
E) consultative selling model

F) A) and B)
G) C) and D)

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Quantitative assessments of sales performance may be based on input-related objectives set forth in the sales plan, such as those involving


A) new sales, new lead generation, and customer billing.
B) sales calls, selling expenses, and account management policies.
C) selling expenses, profits generated, and account management policies.
D) new lead generation, sales quotas, and sales increases over the previous evaluation period.
E) recruitment, selection, and training of new sales representatives.

F) D) and E)
G) A) and C)

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Which of the following statements regarding cold canvassing is most accurate?


A) Currently, there are no federal regulations regarding cold canvassing.
B) Generally, only 1 in 100 cold canvass calls results in a sale, so it is only effective for costly items.
C) Cold calling is the most common type of sales prospecting in Asia and Latin America.
D) About 75 percent of U.S. consumers consider cold canvassing an intrusion on their privacy.
E) The Telephone Consumer Protection Act not only protects citizens, it also ensures the rights of telemarketers to call anyone listed in a public directory, whether they choose to be called or not.

F) A) and B)
G) C) and E)

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With a __________, a salesperson is paid a fixed fee per week, month, or year.


A) sales response compensation plan
B) combination compensation plan
C) straight salary compensation plan
D) straight commission compensation plan
E) market share compensation plan

F) A) and B)
G) C) and D)

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The sales manager told the salesperson, "Your goal is to increase sales volume for the second quarter 5 percent over the sales volume of the first quarter." The sales manager voiced a(n) __________ sales objective.


A) output-related
B) input-related
C) behaviorally-related
D) cold-call related
E) market-related

F) A) and B)
G) A) and C)

Correct Answer

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A need-satisfaction presentation format that involves adjusting the presentation to fit the selling situation, such as knowing when to offer solutions and when to ask for more information, is referred to as __________.


A) relationship selling
B) adaptive selling
C) consultative selling
D) proactive selling
E) cooperative selling

F) A) and E)
G) A) and D)

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If the salesperson's objective is to obtain a purchase from the prospect and create a customer, what is the name of this stage in the personnel selling process?


A) preapproach
B) close
C) follow-up
D) approach
E) presentation

F) A) and C)
G) C) and D)

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